Education ­

American University  – Washington, DC (08/2014) ­

Master of Arts in Strategic Communication

China Communications University – Beijing (05/2001)

Bachelor of Arts in Television Directing ­

Awards and Honors

  • Best Graduate Capstone Award, 2014 Public Communication Awards, American University
  • Best Strategic Communication Plan Nominee, 2014 Public Communication Awards, American University

Communications Experience

Smithsonian, Freer│Sackler Galleries of Art (08/2013 – 12/2013)

Public Affairs Intern

  • Designed and executed communication strategies and developed marketing and publicity plans.
  • Co-organize media tours and press previews, respond to queries from the public and press.
  • Drafted bi-monthly E-blasts.
  • Monitored & created reports for media coverage.
  • Museum-wide event management experience, working directly with project managers, coordinating within F|S and in the local community.

Splendid Film, Beijing, China (08/2003 to 03/2012)

Co-Founder / Executive Producer

  • Responsible for business development. Identified and pitched new clients, wrote proposals, created budgets and developed production concepts and produced pilots. Clients included Leo Burnett, Ogilvy & Mather, China Central Television (CCTV).
  • Planned and executed studio’s communication strategies. Secured the studio’s reputation through earned media, trade publications and networks with various industry leaders.
  • Led studio’s production activities. Produced documentaries, movie trailers, and advertisements for all studio’s clients.

Ogilvy Advertising Company, Beijing, China (10/2005 to 02/2006)

Television Producer

  • ­Produced television, radio, and website commercials for Ogilvy Beijing Office, working with IBM, Lenovo, Kimberley-Clarke, Kraft, and a few other clients.
  • Worked closely with clients and creative team to plan, develop, and execute all production projects as demanded and within budget constraints.
  • Managed multiple production houses and independent contractors.
  • Oversaw and supervised all the related works submitted by Ogilvy’s outsourcing vendors.

Hong Kong Phoenix TV, Washington, DC Bureau (05/2010 to 04/2011)

Department of Defense, State Department Reporter (Freelance)

  • Researched current events, conducted interviews, and wrote news segments for Phoenix News Channel on issues related to U.S. defense and foreign policy.
  • Delivered reports live on camera in Mandarin Chinese.

Emphasize Advertising, Beijing (01/2013 to 08/2005)

Executive Producer

  • Produced, directed and supervised editing of numerous amount of movie trailers and behind-the-scenes documentaries for feature-length and made-for-television films and documentary premieres.
  • Recruited and managed five outsourcing production houses and a team of freelancers and supervised all their works.
  • Oversaw and approved all the in-house and outsource productions before final submission.


Other Skills

  • Language: English, Chinese
  • Other skills: Quantitative and qualitative research; social media campaign and branding; visual strategy.